To get more followers on Instagram you need to create interesting and useful posts. But if you post them at the wrong time then your post will be useless, and there is a great chance that not a lot of people will see it. So how do you know what is the best time to post in order to target your audience? The best way to answer this question is to test the timing of your posts to see which post time generates the most audience engagement.
When is the best time?
In general, the best time to post is between 2 PM and 3 PM but the level of engagement can change completely depending on the day of the week you’re posting. Studies show that the best day on Instagram to post is Thursday 3 PM, 4 PM, 11 AM, and 5 AM. Despite all these facts as we said the day you post on can change engagement level. The reason this level change is because your followers have a daily routine but it can be affected by their behavior and all the little things that come up their way during the day. So it’s not always a fixed time that would get your followers to interact with you.
However, there are some general insights on when do people check their social networking sites. For example:
- Posting at 5:00 AM from Tuesday to Friday generates some of the highest engagement – people usually check their phones right when they wake up
- Posting from 11:00 AM to 3:00 PM during the weekdays also generates a lot of engagement, people usually check their phones during lunch or when they start to run out of mental energy toward the end of the workday.
- If you want to post on the weekends, post on Saturday around 11:00 AM when people eat brunch or hang out with their friends.
Finally, knowing the best time to post is not enough, you need to know your audience very well and figure out what they like when surfing the internet.