Your website is the corner stone of your digital marketing. It’s important to design a website that gives a great user experience, really understand the problems of the users and give them solutions. In marketing world today, your website is a very important tool that supports your efforts and grows your online business. However, the very fast changing in the marketing trends can give the feeling that your website is old and outdated, so here we are giving you some ideas to improve it:
- 01. Use white space.
- 02. Optimize your page speed.
- 03. Use attractive calls to action.
- 04. Use bullet points.
- 05. Use images wisely.
- 06. Include nice headlines.
- 07. Keep your website pages consistent.
- 08. Catch your 404s.
- 09. Make it responsive and mobile-friendly.
- 10. Add AI and chat-bots.
- 11. Use video content.
Use white space
Using white space can make your website more readable while also helps the user to focus on content and visuals. Studies show that white space around text and headlines focuses user attention 20% more. It also reflects a feeling of freshness and creates a more modern vibe to the site.
Optimize your page speed
Do you know that a slow page load can increase your website’s bounce rate to more than 20% ?
No user wants to wait for a page too long to open, especially if they are browsing online using different platforms such as mobiles and tablets anytime and anywhere, they are. So, they expect fast results when they are searching for content online, and they immediately bounce if they don’t find it. They don’t Want to be frustrated by a slow page load especially when they don’t have the time to wait. Optimizing your website speed is a great way to give users an easy experience navigating your site.
Use attractive calls to action
A simple and affective call to action can determine if customers convert. When creating your buttons for a call to action, you should consider colors since understanding the psychology of colors can increase your website’s achievement up to 11%. Different colors deliver different messages to the users, and it’s very essential to think about your color’s choice carefully.
Another impressive aspect that you should consider is the choice of words. The words you choose to put on your buttons have a great effect on users. So, make your words direct, time sensitive like “sign up today”, and action oriented which means choosing the words that encourage the user to go to the next step, and they usually start with a verb such as “join us”.
Use bullet points
Bullet points are important because they give the readers a quick peak of all the information that they want to know in a short amount of time. It enables you to highlight the most important points you are trying to deliver in a way that is easy to read in order to give the option to the user to go on into details.
Use images wisely
Users are becoming smarter and faster at judging whether a website is worth spending time on or not. As soon as they enter a website, they can easily recognize a stock photo that they’ve seen somewhere else which can decrease trust and gives the feeling that your website is non-unique.
So, choose images that support your goal and go for high-quality, unique, and clear images.
Include nice headlines
When writing your headlines make sure that they appeal to what your customers are searching for. Make sure to include the right keywords in order to target your message and attract the audience that your website needs.
Choosing the right headings can greatly decrease bounce rate and increase conversion rate by up to 40% and rank your website high in the search engine.
But most importantly, headings guide the users through the website making it an easy and clear experience.
Keep your website pages consistent
Consistency here is to maintain certain elements like heading size, font, colors, button styles, and spacing. All these elements should theme together in order to keep your design coherent through the whole site. This will give the users a great, beautiful and comfortable experience as they move forward in the website. Keep in mind that drastic changes from one page to another could confuse the user. You don’t want the users wondering if they are in the right place or not leading them to leave the website.
Catch your 404s
You don’t want your users encountering a “404 error” after spending the time and effort to find your website. This will cause frustration to your users and make them think twice before spending more time on your untrusted website. Make sure that your user’s experience is not interrupted by any 404 errors.
Make it responsive and mobile-friendly
As technology is getting more advanced, mobiles and tablets are now a very essential part of people’s lives, and it’s important that your website can meet the need of its users no matter what type of device they are using to access it.
As the need of responsiveness is growing significantly, Google started penalizing sites that aren’t optimized for mobile devices. That’s why you need to make sure that your website is mobile friendly and accessible to the users anywhere, anytime.
Add AI and chat-bots
Chatbot applications streamline interactions between people and services, enhancing customer experience at the same time. They offer companies new opportunities to improve the customers engagement process and operational efficiency by reducing the typical cost of customer service.
To be successful, a chatbot solution should be able to effectively perform both of these tasks. Human support plays a key role here, regardless of the kind of approach and the platform, human intervention is crucial in configuring, training and optimizing the chatbot system.
Use video content
Video content still has a great impact on users, and it will grow stronger in the coming years. Statistics predict that video is expected to make up 82% of internet traffic by 2021.
That’s why you need to think of your user experience and how a video will improve it and make it more interesting.
Make sure that the videos you have will help answer the visitors’ questions and meet their needs.
Remember, the more attractive and well designed your website is, the more advantages you can gain. It’s the first impression that you reflect to your potential customers, if they found you online, your website will be a representation of who you are and what you can do. So, keep in mind all the ideas we gave you in this blog when designing your website and remember to keep it simple and appealing.